Your PMM Team Doesn’t Have a Messaging Problem. It Has an Alignment Problem.

A lot of companies think they have a messaging problem.

They don’t.

They have an alignment problem, and messaging is just where it finally becomes impossible to ignore.

You know how this goes.

Sales says the story isn’t working.

Product says Marketing doesn’t really understand the product.

Marketing says Product keeps changing what matters.

Leadership has a different version of the value proposition depending on who is talking and what meeting they’re in.

And eventually everyone turns to Product Marketing and says:

Can you fix the messaging?

Sure.

But first, can we talk about the fact that five people are describing the same product five different ways?

Because that is not a copy problem.

That is a company problem.