Résumé
Nicole Wight (she/her)
Senior Director, Product Marketing
- Dallas-Fort Worth, TX
- HeyNiki@nicolewight.com
- 908.510.9413
- linkedin.com/in/nicolewight
Professional Summary
Senior product marketing leader with 10+ years across product, go-to-market (GTM), customer strategy, and marketing. I turn customer and market insight into positioning, launches, adoption, and revenue: from product feedback and beta programs for Facebook Groups at Meta to multi-product and enterprise GTM for platforms serving tens of thousands of organizations.
Core Competencies & Tools
Competencies
Tools
Experience
Ministry Brands
- $34M Revenue opportunity through 2028 behind the repositioned giving strategy
- 90K+ Faith-based organizations served across the portfolio
- 7 Product lines commercialized, from ICP through adoption
Senior Director, Product Marketing
June 2025 – Present
- Lead Product Marketing across a multi-product portfolio (Protestant, Catholic, Giving, Accounting, Digital, and enterprise) serving 90K+ faith-based organizations, overseeing GTM, positioning, launches, and enablement.
- Lead and develop the Product Marketing team while building its operating model; introduced phased 0–30–60–90–180-day lifecycle GTM with required stakeholder sign-off on commercialization briefs.
- Own commercialization across emerging and mature products, including StewardPay POS, TapTag, Rock RMS Giving, Accounting, Websites, Streaming, and Service Planning, from ICP and positioning through enablement and adoption.
- Oversaw the Product Marketing team’s launch of Equip AI with a full GTM stack: launch narrative, ICP and personas, landing page, press release, sizzle reel, Pendo in-app guides, sales assets, and executive video series.
- Led the company’s giving repositioning from software vendor to strategic generosity partner, developing segmentation, positioning, and GTM strategy around a $34M revenue opportunity through 2028.
- Established Voice of Customer and product intelligence programs (customer communities, beta programs, CABs, win/loss, and customer research) that inform roadmap, messaging, and GTM decisions.
AudioEye
- 52% Demo-to-meeting conversion rate in a record Q1 2025
- 30% Enterprise pipeline growth, with 15% lower acquisition costs
- $5.3M Incremental revenue tied to the refined value proposition
Senior Director, Product Marketing
2024 – May 2025
- Repositioned the enterprise and mid-market value proposition and ICP; versus prior messaging, conversion rates rose 212% for watch-demo, 27% for meetings scheduled, 19% for demo requests, and 17% for contact-us.
- Contributed to a record Q1 2025: 62% quarter-over-quarter website traffic growth, 37.9% growth in scheduled demos, and a 52% demo-to-meeting conversion rate.
- Increased cohort win rate from 20.66% to 28.87%, reaching 48.15% in mid-market and 40% in enterprise, through positioning, product marketing, and sales enablement.
- Led enterprise GTM, contributing to 30% enterprise pipeline growth and 15% lower customer acquisition costs.
Director, Revenue Enablement
November 2023 – 2024
- Refined the company’s value proposition and sales narrative, increasing lead-to-opportunity conversion by 16% and contributing approximately $5.3M in incremental revenue.
- Established AudioEye’s first scalable revenue enablement program, supporting a $33.3M ARR business.
Senior Product Marketing Manager
January 2023 – November 2023
- Implemented an updated sales and operations onboarding program, including onboarding for 127 employees.
Meta
- 200+ GTM activities across launches, experiments, education, and adoption
- 48% Average increase in feature adoption
- 150%+ Increase in Power Admin engagement
- 52K+ Employees supported by Meta’s first internal accessibility playbook
Product Marketing Lead
November 2021 – January 2023
- Led product marketing strategy for Facebook Groups, translating customer and admin insights into positioning, GTM strategy, adoption programs, and roadmap recommendations across five global regions.
- Orchestrated 200+ GTM activities across launches, experiments, education, and adoption programs, contributing to an average 48% increase in feature adoption.
- Scaled the Power Admin feedback ecosystem into a product intelligence engine, increasing admin engagement by 150%+; partnered with Product, Engineering, and UX Research to reduce development cycles by approximately 60%.
- Led Meta’s first disability self-identification campaign ($2.2M budget), increasing self-identification by 3% for a total of 12% opt-in, and co-created Meta’s first internal accessibility playbook for 52K+ employees.
Community Marketing Manager
December 2019 – November 2021
- Developed Facebook’s Power Admin community into a global Voice of Customer channel, connecting admins with Product, UX Research, and Engineering from discovery and beta testing through post-launch feedback.
- Grew Power Admin communities in North America, the UK, and Brazil (250% more group activity, approximately 87% retention) and launched Facebook’s first Young Adult Facebook Group Admin Program (3,500 participants).
Thryv
- $1.2M New revenue from social media case studies and pilots
- 12% Sales conversion lift across a 1,500-person sales team
- 28% Reduction in onboarding time for teams of 30 to 400
Product Client Success Manager, Product Marketing
2018 – 2019
- Architected and launched Thryv’s first online customer community program with 394 inaugural members.
- Increased High Thryvers Online Community engagement by 22% while reducing support inquiries by 18%.
- Revitalized product materials enabling a 1,500-person sales team to increase conversion rates by 12%.
Senior Project Manager, Operations
2016 – 2018
- Generated $1.2M in new revenue through social media case studies and pilots; cut implementation time by 35%.
Digital Fulfillment Trainer, Operations
November 2015 – 2016
- Created training curriculum that reduced onboarding time by 28% for teams of 30 to 400 employees; facilitated 75+ training sessions with 92% knowledge retention.
Honors & Recognition
- Meta “Redefines” Performance Rating 2022
- Featured Speaker, GTM-FM by GTM Alliance “Accessibility in Go-to-Market,” 2024
- AudioEye Core Values Award Peer nominated, 2023
- Webby Award Nominee Multiple years, Meta partnerships
Beyond the Job Description
- Product Marketing Alliance Ambassador & Contributor, 2024–Present
- Tech Ladies Founding Member, 2019–Present
- Tech for Campaigns Email Marketing Manager, 2024
- Facebook Community Leadership Circles DFW Community Leader, 2018–2019
- Social Media Dallas VP of Programming, 2018–2019
Education
- Rockbridge Seminary Diploma of Ministry Studies, In Progress
- Brookdale Community College A.A., Marketing