Hi, I'm Nicole.
Product Marketing Leadership
I turn customer insight into products people understand, adopt, and buy.
Senior product marketing leader with 10+ years across product, go-to-market, customer strategy,
and marketing. My work sits at the intersection of
customer intelligence, positioning, product strategy, launches, adoption, and revenue.
I've built global Voice of Customer and beta programs for Facebook Groups at Meta, led enterprise
and mid-market GTM at AudioEye, and now lead Product Marketing across a multi-product SaaS portfolio
serving 90,000+ faith-based and mission-driven organizations. I specialize in complex portfolios where
Product, Sales, Customer Success, and leadership need one shared picture of the customer and the market.
Experience
Ministry Brands
Faith-Based SaaS Platform | Remote | 2025–Present
I lead Product Marketing across a multi-product portfolio spanning Protestant, Catholic, Giving, Accounting,
Digital, and enterprise businesses serving 90K+ organizations: GTM strategy, positioning, launches, customer
intelligence, competitive strategy, and field enablement.
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$34M
Revenue opportunity through 2028 behind the repositioned giving strategy
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122%
Larger than expected enterprise opportunities, averaging $2.2M, supported by positioning and competitive strategy
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90K+
Faith-based and mission-driven organizations across the portfolio
Sr. Director, Product Marketing
2025–Present
- Lead and develop the Product Marketing team while building the operating model, launch discipline, intake, messaging standards, and cross-functional rhythms connecting Product, Sales, Customer Success, Revenue, and Marketing.
- Own commercialization across emerging and mature products including StewardPay POS, TapTag contactless giving, Rock RMS Giving, Accounting, Websites, Streaming, Service Planning, and platform integrations: ICP, positioning, launch strategy, sales motions, enablement, and adoption.
- Repositioned the company's giving narrative from software vendor to strategic generosity partner, with segmentation, positioning, and GTM strategy around a $34M revenue opportunity through 2028.
- Built enterprise positioning and competitive strategy that translates complex platform capabilities into executive-level value narratives and field-ready competitive guidance.
- Established scalable Voice of Customer and product intelligence programs spanning customer communities, beta programs, CABs, win/loss insights, sales feedback, and customer research.
- Serve as a strategic partner to executive leadership, translating portfolio performance, customer signals, competitive shifts, and revenue forecasts into GTM recommendations and investment decisions.
AudioEye
Digital Accessibility SaaS | Remote | 2023–2025
I moved from Revenue Enablement into Product Marketing leadership, working across positioning, ICP strategy,
enterprise GTM, conversion, pipeline, and sales enablement.
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52%
Demo-to-meeting conversion rate in a record Q1
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30%
Pipeline growth from enterprise GTM strategy, while cutting acquisition costs 15%
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$5.3M
Additional revenue tied to the refined value proposition
Sr. Director, Product Marketing
2024–2025
- Repositioned the enterprise and mid-market value proposition and ICP strategy, contributing to a record Q1: 62% website traffic growth and a 52% demo-to-meeting conversion rate.
- Lifted cohort win rate from 21% to 29% overall, and to 48% in mid-market, through positioning, product marketing, and sales enablement.
- Led enterprise GTM strategy, contributing to 30% pipeline growth while reducing acquisition costs by 15%.
Director, Revenue Enablement
2023–2024
- Transformed content strategy, increasing meeting scheduling by 27% and contributing to 12% pipeline growth.
- Refined the company's value proposition, generating approximately $5.3M in additional revenue.
- Established AudioEye's first scalable revenue enablement program for 200+ employees supporting a $37.1M ARR business.
Meta
Global Social Technology | Remote / Menlo Park, CA | 2019–2023
My work at Meta evolved from building and leading strategic customer communities into using those communities
as a global product intelligence system for Facebook Groups, connecting highly engaged admins with Product,
Product Marketing, UX Research, and Engineering across discovery, beta testing, launches, and post-launch feedback.
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200+
GTM activities across launches, experiments, education, and adoption
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48%
Average increase in feature adoption
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150%+
Increase in Power Admin engagement
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~60%
Reduction in product development cycles
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52K+
Employees supported by Meta's first internal accessibility playbook
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3,500
Participants in Facebook's first Young Adult Group Admin Program
Product Marketing Lead
2022–2023
- Led product marketing strategy for Facebook Groups, translating customer and admin insights into positioning, GTM strategy, adoption programs, and roadmap recommendations across five global regions.
- Orchestrated 200+ GTM activities across launches, experiments, education, and adoption programs, contributing to an average 48% increase in feature adoption.
- Scaled the Power Admin feedback ecosystem into an ongoing product intelligence engine, using qualitative research, surveys, beta programs, and behavioral signals to influence product priorities and increase admin engagement by 150%+.
- Partnered across Product, Engineering, UX Research, Community, and regional teams to improve feedback and launch workflows, reducing product development cycles by approximately 60%.
- Led Meta's first disability self-identification campaign, managing a $2.2M investment and increasing employee opt-in by 12%.
- Created Meta's first internal accessibility playbook supporting 52K+ employees.
Community Marketing Manager
2019–2022
- Built Facebook's Power Admin community into a global Voice of Customer and product intelligence channel across discovery, beta testing, launch, and post-launch feedback.
- Led product feedback and GTM programs across North America, EMEA, and LATAM, translating admin insights into prioritized pain points, product recommendations, launch communications, and roadmap inputs.
- Operationalized beta and sandbox programs: recruitment, eligibility screening, cohort communications, research coordination, feedback synthesis, and recurring Product and UX Research check-ins.
- Built scalable launch operations for Facebook Groups, coordinating announcements, localization, market readiness, messaging, assets, approvals, and regional publishing across global markets.
- Grew Power Admin communities across North America, the UK, and Brazil, increasing group activity by 250%, and launched Facebook's first Young Adult Group Admin Program with 3,500 participants.
Thryv
Business Management SaaS | DFW, Texas | 2015–2019
Thryv is where the pieces started coming together. I moved from training into operations and then Product
Marketing, which gave me a practical foundation in how products get implemented, how customers experience them,
how internal teams operate, and how GTM decisions affect all three.
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$1.2M
New revenue from social media case studies and pilot programs
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15%
Reduction in customer churn
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12%
Sales conversion lift across a 1,500-person sales team
Product Client Success Manager, Product Marketing
2018–2019
- Architected and launched Thryv's first online customer community program with 394 inaugural members.
- Grew community engagement while reducing support inquiries by 18%, and streamlined the client experience to cut churn by 15%.
- Revitalized product materials, enabling a 1,500-person sales team to increase conversion rates by 12%.
Sr. Project Manager, Operations
2016–2018
- Directed the company-wide platform migration from Camilyo to Duda, coordinating cross-functional teams and business stakeholders.
- Generated $1.2M in new revenue through social media case studies and pilot programs while reducing implementation time by 35%.
Digital Fulfillment Trainer, Operations
2015–2016
- Created training curriculum that reduced onboarding time by 28% for teams ranging from 30 to 400 employees.
- Facilitated 75+ training sessions and improved customer NPS by 22%.
