I take on a small number of fractional product marketing, executive advisory, and team-building engagements for startups, scale-ups, and teams going through the kind of growth where "we'll figure it out as we go" has officially stopped working for you.
I build product marketing functions, teams, communities, positioning, go-to-market systems, and the operating structure behind them. Sometimes that means starting from nothing. Sometimes it means walking into something that technically exists but absolutely should not be working the way it is.
Both are fun AF for me.
Portfolio password: hireme
My common thread is pretty simple: something important needs to be built, rebuilt, or made dramatically better.
Your company has Product. You have Sales. Marketing is doing its best. Everyone has a slightly different explanation of what you actually sell.
I can build the PMM function from the ground up: charter, roles, operating model, GTM framework, positioning, launch structure, tiering frameworks, voice of the customer programs, repeatable processes, sales partnership, metrics, and the actual headcount you need to run it.
Org design, hiring profiles, job descriptions, role clarity, onboarding, performance expectations, operating rhythms, career development, OKRs, OP1/OP2, and getting the right people doing the right work.
I care a lot about building high-performing teams. Not teams that are permanently exhausted, drowning in requests, and calling it "the hustle." I can transform your vision into reality sans burnout.
You have something people should want. Now we need to figure out who wants it, why they care, how you explain it, how you launch it, and what Sales needs to actually sell it.
ICP, segmentation, positioning, messaging, launches, competitive strategy, enablement, adoption, and a GTM model your company can keep using long after I'm gone.
I spent years building communities before anyone decided "community-led growth" needed its own acronym. (and I have the receipts...)
I help companies create communities people actually want to belong to, including customer communities, ambassador programs, advocacy programs, advisory groups, creator ecosystems, and the strategy connecting community to the rest of the business so you have a voice of the customer program that's sustainable & productive.
If your homepage could describe six of your competitors, we have some work to do!
I dig into customers, competitors, product truth, sales reality, and market context to find the story you can actually own, then turn it into messaging people across the company. Missing someone who can get XFN teams aligned? Nah. You're missing me. I have a natural ability to get all of leadership on the same exact page.
Sometimes you need senior leadership before you're ready to make the permanent hire.
I can step in, establish direction, stabilize the function, coach the team, build the systems, make the hard calls no one else likes to make, and help you determine what the long-term leadership role actually needs to be.
I'm especially interested in companies where something meaningful is happening and the infrastructure hasn't quite caught up yet. Are you mission-driven? Non-profit? I'm listening.
No judgment. We just aren't a good fit if those ring true for you. And...okay, maybe a little judgment on that last one.
My background spans B2B SaaS, FinTech and payments, accessibility, community, and global consumer technology, including leadership work at Meta, AudioEye, and Ministry Brands. I have worked with Founders to CMOs, CEOs, and Boards. I've gone from legacy companies to startups, to working at the largest tech company on the planet.
The goal is to leave behind something stronger than what I walked into: a clearer strategy, better systems, high-performing, happy people, and a team that knows how to keep going without me.
Customers, employees, data, workflows, product reality, sales reality, market reality. Reality reality. I want to understand the actual problem before we start prescribing solutions. And I will.
Strategy is useful only when people can execute it. I turn the strategy into frameworks, systems, roles, messages, processes, decisions, and actual work.
I document it, teach it, coach the team through it, pressure-test it, and make sure the capability lives inside your company for good.
That's probably worth saying before we both get emotionally attached.
You're hiring senior leadership, not renting extra marketing hands. My engagements are usually structured around a defined project, fractional leadership period, or ongoing strategic advisory relationship. We agree on the scope. We sign a contract. I get paid. You get the team, system, strategy, or capability you should've had in the first place.
For the right early-stage company, I'm also open to a mix of cash and equity.
Meaningful equity.
"Meaningful" is doing some important work in that sentence.
30–90 DAYS
A defined thing needs to exist when we're done. PMM function, positioning system, community strategy, GTM model, team design, launch framework, or another substantial build.
ONGOING
Senior ownership for a period of transformation, growth, leadership transition, or while you build toward a permanent executive hire.
LIGHTER TOUCH
For founders and marketing leaders who already have people doing the work but want a senior PMM brain in the room for the decisions that matter.
Tell me what's happening, what's not working, what you're trying to build, and why now.
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