TRANSFORMING METRICS INTO REVENUE | AMPLIFYING EVERY VOICE
I DON'T JUST TALK MARKETING STRATEGY—I EXECUTE, MEASURE, AND CRUSH TARGETS.
Full-stack marketing executive who transformed a stagnant pipeline into a $37.1M revenue engine through ruthlessly measurable GTM frameworks. Over 10 years orchestrating global teams that consistently deliver 30%+ growth and 48% feature adoption rates.
I pioneered accessibility initiatives impacting 2.9B users while slashing CAC by 15%. Not just another marketer – I turn marketing metrics into winning solutions and customer adoption stories.
WHERE RESILIENCE MEETS RESULTS
In 2006, a life-altering tragedy forever changed my perspective on accessibility and inclusivity. This pivotal moment became the catalyst for a remarkable journey in tech, driving my passion to make digital spaces accessible to all.
Rising from personal challenges, I carved a path culminating in significant roles at Meta and now as Senior Director of Product Marketing and Revenue Enablement at AudioEye. My rapid ascent is a testament to my innovative approach and unwavering commitment to digital inclusion.
My unique blend of personal experience and professional expertise makes me a powerful advocate for accessibility in the digital realm. I don't just understand the importance of inclusive technology – I live it.
ROCKSTAR RESULTS
AUDIOEYE | SENIOR DIRECTOR, PRODUCT MARKETING
Delivered record-breaking Q1 performance with 62% increase in website traffic and 37.9% growth in scheduled demos
Accelerated Win Rate from 20.66% to 28.87%, achieving 48.15% in mid-market and 40% in enterprise
Spearheaded enterprise strategy delivering 30% pipeline growth while reducing acquisition costs by 15%
META | PRODUCT MARKETING LEAD
Directed end-to-end strategy for Facebook Groups, driving 30-50% YoY audience growth across 5 global regions
Orchestrated 200+ GTMs achieving average 48% increase in feature adoption
Created Meta's first internal accessibility playbook impacting 52K+ employees and 2.9B+ users
MY LEADERSHIP PHILOSOPHY: DISRUPT THE STATUS QUO, AMPLIFY EVERY VOICE
I inspire teams to reach ambitious goals. I amplify individual talents. I adapt swiftly to industry changes. I orchestrate diverse perspectives. I challenge the status quo. I communicate with transparency. I drive measurable results.
With resilience born from personal experience, I create environments where creativity, transparency, and openness thrive – and accessibility is always center stage. My approach turns challenges into opportunities, transforming teams into high-performing ensembles ready to disrupt the tech world.
WHAT SETS ME APART
I bring a unique blend of expertise, innovation, and passion to Product Marketing.
I have a proven track record. With significant successes at AudioEye and Meta, I've consistently driven revenue growth and product adoption in marketing organizations at the late-stage startup and at scale stages.
Bonus? I’m an accessibility champion. My personal experience and professional dedication make me a powerful advocate for inclusive product design and marketing. People with disabilities are part of the market. Always. And whether you believe it or not.
I bring strategic vision. I excel at crafting and executing go-to-market strategies that resonate in today's dynamic digital landscape, having shipped over 200+ GTMs in my career.
I enjoy cross-functional projects and leadership. My ability to orchestrate diverse teams ensures seamless alignment between product development, marketing, and sales. I've been there and done that twice and three times on Tuesdays.
You will always get an innovative approach. My "rockstar" edge brings fresh, disruptive ideas to traditional marketing challenges. You get what you get. I will speak my mind and you will never question my integrity.
I am a data-driven decision maker. I combine creative flair with analytical rigor to deliver measurable results - every time - using hard numbers and facts.
Recent Achievements
Launched AudioEyeQ, AudioEye's first free educational platform for accessibility
Featured as a guest expert on the GTM Alliance Podcast, GTM FM
Contributed insights to Product Marketing Alliance's and GTM Alliance State of the GTM Report Q42024
Developed and implemented a comprehensive go-to-market strategy for AudioEye's new product lines Proprietary
Active Mentor in Product Marketing Alliance’s Ambassador Program for Director levels and below with a career in product marketing
Drove significant improvements in product adoption rates through innovative marketing campaigns, such as AudioEyeQ (which I lovingly named!)
Led the initiative to align AudioEye's marketing messaging with evolving accessibility standards and regulations, such as Title II. Proprietary
Orchestrated successful partnerships with key industry partners such as CivicPlus and FinalSite to expand AudioEye's market reach
READY TO CONNECT?
I'm currently open to exploring new full-time opportunities in product marketing (Head of, Director, Senior Director, VP), connections and conversations. I'm also seeking guest spots on marketing podcasts, radio or wherever else you need someone like me to be.
Contact Nicole with those opportunities by scheduling a virtual chat (VC) clicking the button below: