Transforming metrics
into revenue.
Ruthlessly measurable GTM. Messaging that actually lands. Teams built to win.
I'm Nicole Wight — a full-stack product marketing executive who has turned stagnant pipelines into $37.1M revenue engines, led GTM at Meta, AudioEye, and Ministry Brands, and championed accessibility as a business imperative long before it was trending.
"The most impactful marketing happens when authentic purpose aligns with measurable business outcomes."— Nicole Wight
A perspective shaped by life
In 2006, a life-altering tragedy changed my relationship with accessibility and inclusivity forever. That pivotal moment became the catalyst for a journey in tech driven by one conviction: digital spaces should work for everyone.
Rising from personal challenges, I carved a path through Meta, AudioEye, and now Ministry Brands — each step deepening my commitment to technology that serves meaningful human needs.
My unique blend of personal experience and professional expertise makes me a powerful advocate for both accessibility and mission-driven technology. People with disabilities are part of every market. Always. This isn't just the right thing to do — it's good business.
The receipts are real
Every number below is tied to strategy I built, campaigns I led, and teams I coached. Here's what that looks like in practice.
Faith-based organizations served across Ministry Brands' product ecosystem
Revenue engine built through measurable GTM frameworks and pipeline strategy
Distinct market segments led: Catholic, Protestant, and background screening
- Owner of the Giving product line — from positioning and messaging to sales enablement and launch strategy
- Built cross-functional GTM infrastructure aligning product, sales, and demand generation teams
- Developing and scaling the PMM function as an indirect leader across product marketing managers
- Designed and socialized competitive intelligence infrastructure using Crayon across ELT, Sales, and Enablement
Q1 website traffic increase, record-breaking performance quarter
Win rate accelerated from 20.66% — with 48.15% in mid-market
Customer acquisition cost reduction through enterprise strategy overhaul
- +37.9% growth in scheduled demos in Q1, contributing to record $8.5M quarterly revenue
- 30% pipeline growth through enterprise strategy while reducing acquisition costs by 15%
- Spearheaded launch of AudioEye's Accessibility Testing SDK for developer audiences
- Launched AudioEyeQ — AudioEye's first free educational accessibility platform (and yes, I named it)
- Led messaging alignment with evolving accessibility regulations including Title II
- Orchestrated strategic partnerships with CivicPlus and FinalSite
Audience growth for Facebook Groups across 5 global regions
GTM launches orchestrated averaging 48% increase in feature adoption
Employees impacted by Meta's first internal accessibility playbook
- Directed end-to-end strategy for Facebook Groups, driving 30–50% YoY audience growth across 5 global regions
- Orchestrated 200+ GTM launches achieving average 48% increase in feature adoption
- Created Meta's first internal accessibility playbook — now impacting 52K+ employees and 2.9B+ users
Executive PMM leadership,
without the full-time overhead.
I now partner with SaaS companies and mission-driven organizations on a fractional basis — bringing the same rigor I applied at Meta, AudioEye, and Ministry Brands to teams that need strategic product marketing leadership now.
Messaging & Positioning
Outside-in frameworks that resonate with buyers — not just internal stakeholders. I make complex solutions sound human.
GTM Strategy & Launch
Integrated launch plans that align sales, marketing, and product around a shared narrative and metrics that actually matter.
Sales Enablement
Decks, battlecards, talk tracks, and win/loss frameworks that give your sellers the confidence to lead with value, not features.
Inclusive Marketing Strategy
Deep roots in digital accessibility marketing — from compliance messaging to building the business case that sticks.
PMM Function Development
Scaling a PMM team? I help define roles, build processes, and create the structures that let product marketing grow with you.
Why fractional works
- You get executive-level strategy without a $250K+ full-time commitment
- I ramp fast — I've built GTM infrastructure from scratch multiple times
- I bring cross-industry perspective: enterprise, mid-market, faith tech, accessibility SaaS
- No learning curve on what good looks like — I know how to build it
- Flexible scope: one launch, one quarter, or ongoing partnership
Contact: HeyNiki@nicolewight.com
How I show up
Disrupt the Status Quo
I challenge the way things have always been done. If a framework isn't serving the outcome, we build a better one.
Amplify Every Voice
I create environments where creativity and openness thrive — and where accessibility is always center stage, not an afterthought.
Make Data-Driven Decisions
Creative vision is only half the equation. I combine it with analytical rigor to deliver measurable results — every time.
Execute Without Apology
I don't just talk strategy — I execute, measure, and crush targets. You'll never question what I'm actually doing or why.
Orchestrate Cross-Functional Excellence
I've aligned product, marketing, and sales teams more times than I can count. Seamless collaboration is a skill, not an accident.
Speak with Conviction
You get what you get. I speak my mind and you will never question my integrity. In a world of corporate ambiguity, I bring clarity.
Recent highlights
-
Featured as a guest expert on the GTM Alliance Podcast — GTM FM, discussing accessibility in go-to-market strategy
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Contributed insights to the Product Marketing Alliance & GTM Alliance State of the GTM Report Q4 2024
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Launched AudioEyeQ — AudioEye's first free educational platform for digital accessibility, featured in Forbes
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Spearheaded AudioEye's Accessibility Testing SDK launch, empowering developers to build accessible products by default
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Active Mentor in the Product Marketing Alliance's Ambassador Program, coaching Director-level and below PMMs on career strategy
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Orchestrated strategic partnerships with CivicPlus and FinalSite to expand market reach
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Supported total revenue increase of 8%, contributing to a record $8.5M quarter at AudioEye
What grounds me
Celebrate Recovery Leader
I help lead Celebrate Recovery at The Branch Church's Vista Ridge Campus in Carrollton, TX — managing social media and walking alongside people through life's hardest chapters. It's the most meaningful work I do.
Seminary Student
Currently studying Recovery Ministry at Rockbridge International Seminary. My goal is to integrate my background in tech and strategy with a deeper calling toward community healing and service.
Worship Team & Folk Music
I play guitar on the worship team at The Branch. Off stage, I curate folk and indie playlists obsessively — the kind of music that makes long drives feel like something worth remembering.
Let's talk on your platform
I speak on product marketing strategy, accessibility as a business imperative, mission-aligned GTM, and resilience in leadership. I'm a guest who brings real numbers and real stories.
Let's build something good.
Whether you need a fractional PMM partner, a speaker for your podcast or event, or just want to connect with a fellow marketing nerd who cares deeply — I'd love to hear from you.